SITUATION
The client faced numerous challenges, including inconsistent sales processes, suboptimal lead generation methods, and reduced direct selling time due to internal administrative burdens. These issues slowed sales productivity, limiting revenue growth and market expansion efforts.
CHALLENGE
The primary challenge included both increasing sales effectiveness and addressing the decrease in direct selling time caused by internal administrative tasks. Streamlining administrative workflows and optimising sales processes were critical to capitalising on client-facing opportunities and driving revenue growth across multiple regions.
SOLUTION
Corporate Field developed a comprehensive solution that combines increased sales effectiveness with direct selling time reclamation. This included conducting a thorough market analysis, streamlining sales processes, launching targeted skill development initiatives, automating administrative tasks, and promoting greater alignment between sales and administrative functions.
IMPACT
The client reported significant improvements after implementing the integrated solution. With a 30% increase in direct selling time, the company improved sales productivity, increased client engagement, accelerated revenue growth, and strengthened its market position. This resulted in a significant revenue increase of $1,390,000 over the period, demonstrating the effectiveness of the optimisation efforts and positioning the company for long-term growth in the global corporate travel industry.
